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16 - 19 Jul, 2024
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Enjoy breathtaking OLED contrast with pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye.
Advanced screen speaker technology with the Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching.
Sony BRAVIA XR A80K isnot only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models.
With XR OLED Contrast, brightness is adjusted for higher peaks in glare and deeper blacks in shadow, no more details overwhelmed by shadow or lost in blown-out highlights.
Whatever the content or source, you’ll enjoy entertainment close to 4K resolution with XR 4K Upscaling in 55A80K.
Watching sports and fast-moving movies just got a whole lot better. The Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.


Category TV
Brand Sony
Connectivity: Wi-Fi standard, Bluetooth, Chromecast built-in, Apple airplay, Apple homekit, RF, Composite Video inputs, HDMI inputs(4), HDCP, Bravia Sync., USB ports(2),
Display: OLED (3840 x 2160)
HDR: HDR 10, HLG, Dolby Vision
Picture processor: Cognitive Processor XR
Speaker Type: Acoustic Surface Audio+ 10W + 10W + 10W

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